ANN reports that Media Blasters is starting a Redbox-ish service for anime. The boxes will be branded with the company’s Rareflix logo, and will rent anime DVDs. This sounds like a pretty awesome idea, really. It’ll ensure hundreds of new sales for the industry, since the machines need to be stocked. In addition, the option for renters to purchase the DVDs (with their original packaging) may create an incentive to further help sales along. and it will create a persistent revenue stream for Media Blasters. In addition, the company’s clearly targeting every breed of fan, as they’re stocking titles from all companies and all genres. Over 100 of the kiosks are slated to roll out in the next year and a half.
The astute observer may notice that a number of harder-to-find titles are being offered in these machines. Elf Princess Raine, Geobreeders, and Patlabor – all quality, yet sadly out of print titles – will be offered for sale and rent in the kiosks.
Really, if FUNimation and Section23 weren’t on board with this, the service would shrivel and die quickly. Because really, as much as I love Ramen Fighter Miki and Tweeny Witches, they’re not the type of show that would set people’s minds and wallets aflame.
My only real concern is that general fan interest may not allow these to have a huge amount of longevity. Placement, pricing of purchases, and the all-important fan wilingness are all potential sticking points for the service. The rental pricing is fair, with the normal Redbox fees of $1 per DVD, $2 per Blu-Ray, so that end of the price spectrum is a non-issue.
However,, given how fussy anime fans are, it’s tough to really say how the market will latch onto this idea. I’d love to be proven wrong, since it’s an excellent idea that could help all players in this market win.
Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.
Anime Herald is brought to you through our Patrons and Ko-fi supporters. Consider backing us for as little as $1 a month to help us keep the site ad-free and pay a fair rate to our writers.
Patrons and backers can access several benefits, including Early Article Access, our members-only Discord, and the ability to suggest articles for our team to write on your behalf.
To provide the best experience, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior for this site.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.