The So-Called Crappy Customers

Anime Car Decal

Over the past year or so, you’ve heard me talking about disruptive products. More specifically, you’ve heard me describe them as “crappy products for crappy customers.” While I’ve gone into detail about the “crappy products” end of things, I’ve rarely delved into the notion of a “crappy customer.” In the business world, customers are often [...]

Blue Ocean Industry: Conclusion

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After thirteen chapters and four months of research, we’ve covered the gamut of the Blue Ocean Strategy. Through our discussion, we looked at the entire process from planning to execution, and how it relates to the anime industry at large. Everything, from the first strategy canvas to case studies on newcomers in the Middle East, [...]

Blue Ocean: Finding the Tipping Point, Part 4

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Tonight, we’ll close off our look at Tipping Point management with the final hurdle: Politics. In any organization, navigating the political landscape is a daily event. It’s a trip through the minefield of opinions, alliances, and vested interests that can, and will tear the youngest and brightest members of an organization to shreds. Even a [...]

Blue Ocean: Finding the Tipping Point, Part 3

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In the previous two installments, we tackled the two biggest hurdles to tipping the scales in the favor of a quick decision: cognitive issues and resources. Tonight, I’d like to continue forward with a look at the third hurdle: Motivation. Depending on the size of an organization, the Motivational hurdle can be difficult to tackle. [...]

Blue Ocean: Finding the Tipping Point, Part 2

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In our previous chapter, we began our discussion on Tipping Point leadership in the Blue Ocean, and how a company can spur motivation by placing key players into extreme situations. Tonight, we’ll continue this discussion, as we move through the four hurdles that impede a Blue Ocean strategy. We’ll continue our discussion with the Resource [...]

Blue Ocean: Finding the Tipping Point, Part 1

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In our last installment, we discussed he four major hurdles that arise when preparing to implement a Blue Ocean strategy. We looked at the four basic hurdles of Cognitive Issues, Resources, Motivation, and Politics, as well as a series of examples that relate to the anime world. In tonight’s discussion, we’ll take a look at [...]

Blue Ocean: The Roadblocks to Successful Implementation

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Once a Blue Ocean strategy is formulated, the only step that remains is to execute it. For many organizations, this can quickly become the most difficult part of converting to a Blue Ocean process. Through the entire organization, minds must be changed, and operations must be switched away from the status quo. This can, and [...]

Blue Ocean: Charting the Market, Part 2

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Tonight, we will continue our dissection of the recent “Blue Ocean Survey”, which asked readers their thoughts on various aspects of the anime industry. Our first at the results focused mainly on quantifiable data. The multiple-choice and demographic information. Through this, we found that the primary sample was the male, over 17 who has been [...]

Blue Ocean: Charting the Market, Part 1

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During the week of February 1, a short survey of the readership was conducted, as part of our ongoing Blue Ocean Industry study. The goal of the study was to mimic the experiment of EFS Currency Exchange by taking the questions of desired utility to the customers. While EFS had access to hundreds of individuals [...]

Blue Ocean: A Look At Buyer Experience & Utility Levers

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Through this discussion of Blue Ocean strategy, we’ve taken a look at the business landscape primarily through the eyes of the entrepreneur, the person actually creating the product. However, to get a good, full grasp on the landscape requires the occasional reversal of perspective. Tonight, we’ll be taking a more detailed look at the customer’s [...]

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