Insights and obervations from someone who has been there and back again
As many of you know, I’m a person that has a keen interest in the goings-on of various industries, from anime to electronics, to even video games and cartoons. And, every so often, a situation arises that’s so compelling, so incredibly fascinating that I can’t help but find myself following with an almost breathless interest. [...]
If you recall, we held an ongoing discussion on Blue Ocean products, and how simple concepts can be leveraged to create a favorable unbalance in the anime market. For example, we saw Crunchyroll deliver inroads to digital distribution and simulcasting that the market takes for granted today. Or, in the case of the Kindle, allowed [...]
On August 31, Consumer Reports released the results of a poll regarding how people consumed televised media.The poll, which had a sample size of 15,277, stated that 52 percent of respondents used a streaming video service like Netflix or Amazon Instant in the previous month. The preferred provider was Netflix, which 81% of streaming respondents [...]
Over the past weekend, we saw thousands descend upon Baltimore to attend Otakon. As always, the event was met with much pomp and celebration by enthusiasts that were eager to fill and explore every square inch of the Baltimore Convention Center. Tens of thousands of tweets and Facebook updates were posted, cosplay photos flooded social [...]
Toonami launched atop a wave of support and elation. In the days leading to its launch, we saw anime viewers, websites, and organizations chatting up the block. Reminders to tune in and watch could be found on scores of forums and blogs, as the days continued to tick down. On the big day, the #Toonami [...]
Nearly a month has passed since Toonami hit the airwaves for the first time in almost half a decade. At the time of the announcement, many were elated. It appeared to be a clear sign of the industry listening to the demands of the smallest voices. Since the block’s debut, the “new attraction” sheen has [...]
Tonight’s piece doesn’t focus on anime per se, it does focus on the idea of niche marketing and therefore has some overlap. We’ll return to anime discussion tomorrow. Tonight, I’d like to take a look outside of the realm of anime to discuss a fairly recent happening in the realm niche marketing. This particular incident [...]
Recently, FUNimation started airing television commercials for their Blu-Ray release of Dragon Ball Z. The spot has been hitting Cartoon Network, among other channels, at prime time slots. In particular, the ad has aired in the coveted 5:00 to 6:00 time slot, as well as other scattered blocks through the day. The commercial itself is [...]
Telling a new story is always a risky affair. People constantly demand new stories. They want stories that are new, true, and trustworthy. They want stories that are subtle but tell everything, and they demand stories that are consistent with their worldviews and their message. If they fail these criteria, the story will fall flat, [...]
A great story has the ability to plant the virus of an idea into the minds of viewers. It can shift perceptions, and create enough buzz around a product that will get even those who aren’t interested to take notice. To reach this level of “great,” though, a story must be clear, it must be [...]
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