Senran Kagura Phone Straps And The Nature of Stigma

Senran Kagura Phone Strap - 20130424

Earlier today, Anime News Network reported that Toy’sworks would release a line of mobile phone straps based on Senran Kagura. The line, “Nyu-Flavor Scented NiitenGomu! Senran Kagura”, will be a line of 2.6-inch rubber straps depicting characters from the series. According to the line’s advertising, each strap has a “faint breast scent.” Let’s be honest [...]

Kawaii Kon Announces First Guests

Nami Thinking

Yesterday, Kawaii Kon announced the first wave of guests that will attend their event next year. Voice actors Johnny Yong Bosch, Todd Haberkorn, Colleen Clinkenbeard, and Lisle Wilkerson will attend the convention, in addition to musical guests Eyeshine. Kawaii Kon will be held from March 15 to 17 at the Hawaii Convention Center. While many [...]

A Duality in the Anime Market

Lance Heiskell Unit Sales

Over the past weekend, we saw thousands descend upon Baltimore to attend Otakon. As always, the event was met with much pomp and celebration by enthusiasts that were eager to fill and explore every square inch of the Baltimore Convention Center. Tens of thousands of tweets and Facebook updates were posted, cosplay photos flooded social [...]

Finding A Lucky Penny: A Look At Right Stuf’s Brand

lucky-penny-entertainment-logo

At this year’s Anime Expo, Right Stuf announced that they would launch a new brand. The label, known as Lucky Penny, will focus on “high-quality and budget-friendly” releases, as Nozomi is elevated to a brand for higher-end products and limited edition releases. Launching a new brand offers a number of potentially large benefits that may [...]

Lucky Penny: A Role In The Greater Market

lucky-penny-entertainment-logo

Last week, Right Stuf revealed that they will be creating a new brand. The label, known as Lucky Penny, will specialize in “high-quality and budget-friendly” releases, while the Nozomi Entertainment brand will be elevated to include the company’s higher-end products. The company plans to launch Lucky Penny with three titles: Aoi Hana: Sweet Blue Flowers [...]

Interpreting the Data Behind Toonami’s First Four Weeks

Toonami Logo

Nearly a month has passed since Toonami hit the airwaves for the first time in almost half a decade. At the time of the announcement, many were elated. It appeared to be a clear sign of the industry listening to the demands of the smallest voices. Since the block’s debut, the “new attraction” sheen has [...]

The Enthusiast’s Dilemma

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Earlier tonight, I found myself wrist-deep in a Dreamcast system, fiddling with connectors as I replaced the unit’s disc drive. Granted, it’s easier to just buy a new unit, but I take great pride in my hardware. It’s the unit that saw me through everything form Sonic Adventure to Sakura Wars, Cannon Spike to Crazy [...]

Killing The “O” Word

Nami Thinking

Tonight, I’d like to take a few minutes to discuss something that has been in the back of my mind as I’ve wandered through business and marketing, through sales and slumps. It’s something that I’ve considered, but never explicitly mentioned as I wrote pieces like “A Word on Image, or A Failure of the Market [...]

The Anime Market: In the Midst of Adjustment

Nami Thinking

Over the past year, we’ve been discussing the concept of just how the anime industry works. We’ve looked into the logic behind business decisions, dissected licensing agreements, and taken a look at the industry through the lens of the Blue Ocean strategy. We’ve watched as the struggling industry rose and fell, as fledgling newcomers to [...]

FUNimation Swims Into Facebook’s Blue Oceans With Social Cinema

FUNimation logo

On Monday, FUNimation announced that they partnered with Milyoni to launch a Social Cinema app on Facebook. The app will allow customers to rent bundles of four to six anime episodes, which range in price from 99ยข to $3.99. Episode bundles can be viewed an unlimited times within 48 hours of the user’s purchase. Given [...]

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