survey - Anime Herald

Blue Ocean: Charting the Market, Part 1

February 14, 2012 by Mike Ferreira

This is the last time we'll be using this image. I promise!

During the week of February 1, a short survey of the readership was conducted, as part of our ongoing Blue Ocean Industry study. The goal of the study was to mimic the experiment of EFS Currency Exchange by taking the questions of desired utility to the customers. While EFS had access to hundreds of individuals [...]

Filed Under: Blue Ocean Industry Tagged With: blue ocean, data, marketing, survey

Blue Ocean Research: A Call For Input

February 1, 2012 by Mike Ferreira

As we continue our Blue Ocean studies, I’d like to begin charting a new, customer-centric strategy canvas for the industry. Much like the example of EFS Currency Exchange in The Blue Ocean Strategy, I’d like to take the question to you, dear readers. I’ve prepared a short survey, highlighting a few key criteria. If possible, [...]

Filed Under: Editorials Tagged With: blue ocean, marketing, survey