Random Thoughts

In the Interest of Full Disclosure…


Last night, I was witness to a spirited discussion over screeners, and the ethics behind them. I know that there is a divide in opinion on the matter, and that there are always questions being raised. Especially since a lot of us are critics of fansubbers and anime piracy. In addition, there’s also the question of a “tainted”, or skewed review – which is also a valid concern.

So, in the interest of full disclosure, I’ll say it: I receive screeners from several sources, many of whom I’m not exactly at liberty to disclose. But at the same time, I purchase a ton of anime. My average budget runs between $100 and $200 per month. I don’t frequent digital distribution sites such as Crunchyroll or FUNimation’s video site, though it’s more of a personal choice – I prefer the couch experience more than the PC one.

I don’t cut a paycheck from this site or from AD. I just write out of the love of anime and the subculture. And, frankly, I worked in sales for years, so I know how damaging selling a reputation can be – I’ve seen too many good coworkers kill their credibility in trying to get that one sale. So, I refuse to go against my principles. I’m not afraid to call a spade a spade, and tell people when a show sucks.

Going forward, in the interest of keeping full disclosure, I’ll note when I’m handling a screener. It’s only the fair thing to do.

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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