As we continue our Blue Ocean studies, I’d like to begin charting a new, customer-centric strategy canvas for the industry. Much like the example of EFS Currency Exchange in The Blue Ocean Strategy, I’d like to take the question to you, dear readers.

I’ve prepared a short survey, highlighting a few key criteria. If possible, I would greatly appreciate your participation in the survey. I thank you in advance for your time, dear reader, and hope you have a fantastic evening.

Click here to take survey!