State of the Herald, July 2012

Good evening readers, and welcome to our first State of the Herald address of 2012. Yes, I normally use this soapbox as a way to reflect on the year as a whole. Yes, it’s the middle of July. No, I haven’t gone off my rocker yet. And no, I’m not retiring, so stop asking!

Tonight, I’d actually like to discuss the behind-the-scenes happenings of the past seven months. As many of you know, we’ve undergone a number of changes in the past several months, as the general narrative shifted focus several times. From in-depth convention coverage, to business oriented looks at Right Stuf’s upcoming Lucky Penny line, I’ve tried to maintain a balance between the interesting and the analytical, the professional and the casual sides of anime as a whole.

Of course, I haven’t done this entirely alone. In September, Erin joined the Anime Herald crew (…duo?), with her debut article Two Girls and Totoro: A Tale of Anime Fangirls. Her witty style and ability to find the humor in just about anything proved to be a fantastic balance to the matter-of-fact style that I tend to hold. Since then, she’s been a valuable member of the team, and someone whose efforts I really can’t appreciate enough.

As many of you know, going into the new year, my own attentions were split fairly evenly between Anime Herald and, at the time, our sister site Anime Dream. It’s with some bittersweet news that I’m announcing that this won’t be the case any longer. As of now, Anime Dream is, for lack of a better term, fading away. While we haven’t posted anything concrete at the moment, there have been numerous talks behind the scenes, as we go forth and try to wrap things up. It’s something that has been tough to do, since this is where I got my start, and where I met some truly incredible people. It’ll be sad to see that final “going away” message hit the front page.

Still, there’s no time to sulk, no time to get too caught up on the past. There are great things to look forward to, after all!

For example, things have begun to really pick up here at The Herald. In April, we hit our first major traffic milestone, when we crossed 200,000 hits in a single month for the first time. And, as your numbers have grown, dear readers, so too have ours.

In the past month, we’ve added two new writers to our lineup: Benjamin Fennell and Joanne Seguinot. Benjamin is a former Anime Dream member, who also shares over a decade of experience in the industry. His offbeat sense of humor and propensity for long, rambling articles have become somewhat of a trademark, for better or worse. Joanne, on the other hand, is a fresh face that has yet to make a mark on the anime world. I see great potential in her, and I do hope that she can embrace her optimism and sheer love of the medium, as she ventures forward.

As the Anime Herald family has grown and changed, so too will the site. While I don’t expect to make major changes to the Herald itself (I’m pretty sure people will revolt if I change the visual style again!), I will be making a gradual changes, and implementing solutions that will ensure those who contribute get the credit they deserve. This isn’t a one-man operation anymore, so I do plan on making sure that this is evident, and that every one of our writers knows that they are valuable members of the team.

Anyway, I thank you for taking the time to join me tonight, dear readers. It is a truly exciting time for Anime Herald, and I am honored that each and every one of you has joined us to date. Without you, there is no Herald. And, as always, I want to thank our incredible contributors, who have saved my sanity time and time again. Really, you are all fantastic.

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

Anime Herald

Support Anime Herald

Anime Herald is brought to you through our Patrons and Ko-fi supporters. Consider backing us for as little as $1 a month to help us keep the site ad-free and pay a fair rate to our writers.

Patrons and backers can access several benefits, including Early Article Access, our members-only Discord, and the ability to suggest articles for our team to write on your behalf.

Latest Posts


The Evolution of Abridged Anime Part 2: The Modern Progenitors

As anime fandom entered the new millennium, technological advancements placed San Jose at the epicenter of the next evolution in anime parodies. Until the late ‘90s, most comedic fandubs were done with next to no video editing. While the VCR and VHS technology helped popularize anime in North America, editing video on the medium was […]

By Borealis Capps