Editorials

Anime Expo 2014: The Build-Up To The Big Event


Anime Expo LogoStarting tomorrow, thousands of people will descend upon the LA Convention Center for Anime Expo.

For many, this is the big time. It’s where every major player, from Viz Media to NIS America, struts their stuff and shows off their most prized properties. It’s a week when every major player pulls out all of the stops. Even now, a day before the event begins, we’ve seen Sentai tweeting about their Gatchaman Crowds van (affectionately called “The Gatchavan“), and Viz hyping their big Sailor Moon Day.

At the same time, we’re seeing industry talents confirming their arrival, and vendors eagerly posting pictures of their booth setups. Fans are posting, sharing, and discussing across social media, creating a colorful prelude to what will be the anime industry’s biggest event of the year.

Of course, it’s never entirely smooth sailing. At this point, there are rumblings of difficulties at pre-registration with massive lines, and slow processing speeds leading to unreasonable waits for people to receive their passes. Today, it’s a problem. If not corrected by tomorrow, it will turn into a disaster that could make Anime Boston’s infamous “Line Con” seem like a walk in the park.

In this chaotic scene, some truly fantastic stuff arises.  (Credit: Anime Expo)
In this chaotic scene, some truly fantastic stuff arises.
(Credit: Anime Expo)

That said, though, large conventions like Anime Expo tend to really bring out the biggest, brightest parts of the anime community. On the surface level, we see cosplayers bring their “A” game, with amazing presentations and truly inspired costumes. Artists deliver truly inspired works that gush with their love of anime, as a whole. Social media is filled with photos of amazing sights and sounds of the event, and YouTubers capture every minute of the event with a breathless sense of wonder and anticipation.

Below this, though, below the surface elements, we see something truly special. There are stories of new friendships being kindled, as well as amazing acts of kindness. People raise money for the homeless, and contribute toward amazing causes. Fans meet and bond over their love of the medium, and the world seems to just grow that much more friendly for a few days.

The next few days will prove to be truly interesting. While I won’t be attending this year, I can’t help but look forward to the constant feed of sights and sounds that will inevitably arise. The stories may not always be amazing, or even impressive, but they tend to be something that really shows the world just how awesome we, as fans, can be.

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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