We get it. Lawson’s been using Attack on Titan to promote their wares for the better part of a year now, and 7-Eleven needs to strike back with its own anime tie-in.
Still, we didn’t think they’d do something this awesome!
7-Eleven Japan is currently hosting an Evangelion-themed promotion that runs from August 7, through August 31. Through the event, customers that buy certain specially-marked goods will be eligible for various Evangelion themed prizes.
The prizes themselves range from collectibles like bottle caps and figures, to Evangelion branded cup noodles.
The centerpiece of the promotion, though, is a 2-meter tall statue of EVA-01. The statue, which features 7-Eleven branding and a special color scheme, was limited to 25 individually numbered units.
The price tag? 1.7 million yen ($16,650.87 US). After tax, this comes to 1.836 million yen ($17,982.94)
You read that right. Just shy of $18,000.
In today’s economic climate, you’d expect such an item to last a few days, given the price tag. Right?
Not quite. As of this morning, the company reports that they sold through all 25 units, and cite a “favorable demand” for the statue.
Still, it’s a bummer for the latecomers. 7-Eleven apparently agrees. The company is offering two more of these bad girls through a social media contest. The company will raffle off the statues on August 12, to those who enter via the company’s Facebook and Twitter pages. One will go to a Facebook follower, while the other goes to a Twitter user.
With that out of the way, can we just take a moment to admire how incredible this statue looks?