Over the weekend, Nissin Food and English football club Manchester United unveiled a new animated advertisement. The commercial, which was produced by Kill Bill animator Kazuto Nakazawa, is titled Hungry to Win and features Manchester United Players Wayne Rooney, Robin van Persie, and Angel Di Maria.

The commercial is part of a greater marketing campaign that will run countries like Singapore, Hong Kong, Thailand, India, Japan, Mexico, and Kenya.

The campaign will carry a generally inspirational tone, and the commercial itself was created to move consumers to “‘rise to the challenge’ and reflect Manchester United’s vision – to be the best both on and off the pitch.”

To announce the première, Manchester United took to their Japanese Twitter account: