Randomness Ensues

Love Live!’s School Idols Take Center Stage in Lawson Promotion

Written By Samantha Ferreira

Before you ask, no. It’s nobody’s birthday today.

Earlier today, Lawson Convenience Stores announced that they will start a Love Live! themed promotional campaign.

Lawson Love Live 001 - 20141112 - SM

Starting on November 18, customers who purchase two three-packs of energy drink Lipovitan D will receive a limited edition Love Live! glass. There are three glasses in the set, each showing a different idol sub-group, that will be offered on a first come, first served basis. The campaign will run through December 1, giving fans about two weeks to collect them all.

In addition, Lawson Ponta Point members will be eligible to enter a sweepstakes for a Love Live! 5th Anniversary commemorative Plate. This will be open to purchases that rack up over 2,000 points. Like the glasses, the sweepstakes will run through December 1.

Lawson Love Live 014 - 20141112 - SM

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About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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