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Rin Hoshizora To Be Sega’s Image Girl In New Campaign


It seems like the Love Live! idols are starting to find part-time jobs in their broadcast downtime! First, Umi was announced to be Lawson’s new poster girl. Now, it looks like Rin Hoshizora will be working with Sega as an “image girl” for the near future.

To announce this new partnership, Sega tweeted out a piece of promotional art, with Rin decked out in Sega gear as she snuggles a plush Sonic the Hedgehog.

Love Live Rin x Sega Announcement Art  20141202

Starting December 19, Sega will host a special “Sega x Love Live” collaboration, in which the μ’s members appear as UFO catcher prizes. In addition to the crane game goodies, though, the idols will appear in various game center prizes. The prizes range from the extravagant, like a Rin x Sonic figure, to the practical items like calendars and pencil boards, to quirky food items like “Nico Nii Oniku Snacks” (Nico Nii Meat Snacks) and Rin-chan Ramen.

The promotional images are below, so definitely check them out!

And for those that want to see the official tweet, we’ve provided it below:

Translation: #LoveLive drawing of Rin is finally finished! She’s wearing a Sega uniform and holding a stuffed toy of Sonic! Cute! You can see the whole image on the promotion’s website at http://sega.eng.mg/d5605

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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