News Commentary

From Bad To Worse: Toonami Drops To 3½ Hours Of Programming

Toonami LogoLast week, Toonami fans were hit with a bombshell when Adult Swim announced cuts to the block’s schedule. Effective immediately, Toonami would lose an hour of programming. After what seemed like months of good news for the block, it seemed like a kick in the gut for the devoted fans.

Well, buckle up, buttercups. It’s going to get worse. After February 7, the block is being chopped down again.

The new schedule will run from midnight to 3:30AM, down from the 11:30PM – 5:00AM that the block was originally slated to be reduced to. As a result, Attack on Titan, Cowboy Bebop, Ghost in the Shell, and Space Dandy will be cut with no promises of returning.

Toonami cited low ratings in the later hours as the primary reason for the cuts, and promised that they would continue to add new shows for the foreseeable future.

The new schedule is as follows:

  • 12:00 AM: Dragon Ball Z Kai
  • 12:30 AM: Kill la Kill
  • 1:00 AM: Naruto Shippūden
  • 1:30 AM: InuYasha: The Final Act
  • 2:00 AM: Gurren Lagann
  • 2:30 AM: One Piece
  • 3:00 AM: Deadman Wonderland

For Toonami fans, this is sure to be a painful moment. As we reported earlier, Toonami saw a ratings collapse after posting record-highs in June 2014. Adult Swim has made no attempts to hide that this is the driver of the changes.

Adult Swim Logo - 20150127At the moment, Adult Swim is scrambling. The ratings drop means that the slot has less value to advertisers. In a practical sense, this means that the amount the network can command for the block drops. And, with that, profits drop as a direct result.

Really, there’s little more that one can say aside from a simple admission that this is unfortunate. Hopefully, this leaner and smaller version of Toonami will perform to expectations. After the long fight that fans gave to finally see it return to the air, it would be a shame to see it die by a million cuts at this point.

Toonami was able to claw success from a truly anemic launch in 2012, to become a darling of fans and general viewers alike. Hopefully, it can find that special something and find a way to thrive once again.

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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