Build Your Anime Blog Cover 001 - 20150430If Anime News Network is the CNN of the anime world, Anime Herald is its small town newspaper. It covers nowhere near as much news as the media monoliths around it, but its smaller stature allows it to be more personal.

That friendly hometown voice comes from Mike Ferreira, a longtime fan who has been building his anime collection since the days of VHS tapes. By day, he’s a software engineer in Rhode Island. By night, he writes up editorials and commentary on anime news.

Mike’s engineering skills and veteran experience in the anime industry come through in my  interview with him as he explains the technical tools of the anime blogging trade, and how to really get press relations people to send you free review copies.

In Build Your Anime Blog: How to Get Started, Stand Out, and Make Money Writing About What You Love, my interview with Mike is one of twelve interviews with successful anime bloggers about launching a blog, keeping it up, and everything in between. It’s a book designed to give you both the tools and motivation to start an anime blog of your own.

Build Your Anime Blog is available in the Kindle store today for $5.99. That doesn’t mean you need a Kindle to read it, just the Kindle app for your tablet or phone. If you like Anime Herald and you’re wondering how it—and a dozen other anime blogs—run day to day, this is your opportunity for a look behind the curtain.

Lauren Orsini is a professional journalist and proprietor of both Otaku Journalist and Gunpla 101. Her work has been featured in numerous publications, including ReadWrite, CNN, Forbes, Kotaku, PBS, the Daily Dot, Japanator.

Orsini’s latest book, Build Your Anime Blog: How to Get Started, Stand Out, and Make Money Writing About What You Love is now available on Amazon’s Kindle book store.