News Reporting

Five Companies Collaborate On “Anime no Me” Programming Block

Anime no Me Logo 001 - 20160601This time the anime’s on me, you, and everybody else!

Earlier today, TMS, Shin-Ei Animation, East Japan Marketing & Communications, Inc., Sumitomo Corporation, and Asmik-Ace Entertainment announced that they’re creating a new anime programming block. The new block, known as “Anime no Me”, will be a joint production, which is syndicated across several networks.

The first two titles will be Sweetness and Lightning (Amaama to Inazuma) and Trickster – Edogawa Rampo ‘Shōnen Tantei-dan’ Yori. Sweetness and Lightning is slated for a July 4 première, while Trickster will begin airing in October.

Sweetness And Lightning will debut on the following networks:

  • Tokyo MX: 7/4/2016
  • Yomiuri TV: 7/4/2016
  • BS11: 7/5/2016

The five studios revealed that the “Me” in “Anime no Me” translates to “Eye”, and was chosen to elicit the image of the eye of a typhoon or hurricane. Specifically, they want to position themselves as the “center of the storm.”

Sweetness And Lightning Visual 001 - 20160601

Sweetness and Lightning is based on Gido Amagakure’s manga of the same name. Tarou Iwasaki (One Week Friends) is directing the show at TMS Production. Hiroki Harada (Jewelpet: Magical Change, Yu-Gi-Oh! Zexal) is in charge of character designs, while Mitsutaka Hirota (The Prince of Tennis II, Samurai Jam -Bakumatsu Rock-) takes charge of series composition.

Trickster Anime Visual 001- 20160601

Trickster is an original series by TMS. Masahiro Mukai (Hyperdimension Neptunia) is helming the project, while Peach-Pit (DiGi Charat, Shugo Chara!) provides character designs.

Source: Anime! Anime!

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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