Anime no Me Logo 001 - 20160601This time the anime’s on me, you, and everybody else!

Earlier today, TMS, Shin-Ei Animation, East Japan Marketing & Communications, Inc., Sumitomo Corporation, and Asmik-Ace Entertainment announced that they’re creating a new anime programming block. The new block, known as “Anime no Me”, will be a joint production, which is syndicated across several networks.

The first two titles will be Sweetness and Lightning (Amaama to Inazuma) and Trickster – Edogawa Rampo ‘Shōnen Tantei-dan’ Yori. Sweetness and Lightning is slated for a July 4 première, while Trickster will begin airing in October.

Sweetness And Lightning will debut on the following networks:

  • Tokyo MX: 7/4/2016
  • Yomiuri TV: 7/4/2016
  • BS11: 7/5/2016

The five studios revealed that the “Me” in “Anime no Me” translates to “Eye”, and was chosen to elicit the image of the eye of a typhoon or hurricane. Specifically, they want to position themselves as the “center of the storm.”

Sweetness And Lightning Visual 001 - 20160601

Sweetness and Lightning is based on Gido Amagakure’s manga of the same name. Tarou Iwasaki (One Week Friends) is directing the show at TMS Production. Hiroki Harada (Jewelpet: Magical Change, Yu-Gi-Oh! Zexal) is in charge of character designs, while Mitsutaka Hirota (The Prince of Tennis II, Samurai Jam -Bakumatsu Rock-) takes charge of series composition.

Trickster Anime Visual 001- 20160601

Trickster is an original series by TMS. Masahiro Mukai (Hyperdimension Neptunia) is helming the project, while Peach-Pit (DiGi Charat, Shugo Chara!) provides character designs.

Source: Anime! Anime!