I think somebody needs to get writing on a million thank-you notes. (Kidding!)

Earlier today, Crunchyroll announced that they passed a million paying subscribers. The publisher, which currently ranks as eighth largest paid streaming service in the United States, saw a banner year in 2016. Specifically, over the past twelve months, Crunchyroll saw subscriptions increase by about 36%.

Crunchyroll General Manager Kun Gao commented on the news, stating:

The past year hasn’t just been big for Crunchyroll, it was huge for anime itself […] We are seeing more fans pop up all over the world, hit shows like Yuri!!! on ICE breaking through to mainstream audiences, and anime as a medium being utilized in more creative ways, like in Porter Robinson’s music video, ‘SHELTER.’ Here at Crunchyroll, we have always been super passionate about anime, but it’s great to see the content we love catching on with a broader audience.

To celebrate the news, Crunchyroll will host daily contests starting February 13. Prizes include discounts on the Crunchyroll store, as well as prizes from Loot Crate, Fandango, and Microsoft. Premium subscribers will be able to enter to win an all-expenses paid trip to Japan, as well as a bundle which includes a 4K TV, a streaming device, and a game console.

Source: Crunchyroll (Press Release)