These last-minute marketing pushes for Fairy Tail are really starting to dot the landscape as of late.

Earlier today, th eofficial Fairy Tail: Dragon Cry website updated with a new promotional video. The 38-second teaser features theme song What You Are by Polka Dots as a background music track.

Fairy Tail: Dragon Cry hits Japanese theaters May 6. Fans who attend a screening wil receive a free promotional booklet, while supplies last. The book features rough storyboards for the feature by series creator Hiro Mashima.

Starting May 12, attendees will receive a free “bromide” image of Natsu, Lucy, or Sonya.

International screenings will also be held this month in the following regions:

  • United States
  • United Kingdom
  • Ireland
  • Australia
  • New Zealand
  • Thailand
  • France
  • Nine countries in Central America & South America

Tatsuma Minamikawa will direct the project at A-1 Pictures, with Yuuko Yamada filling the dual role of character designer and chief animation director. Shoji Yonemura (Smile Precure!) will write the film’s script. Music will be handled by series composer Yasuharu Takanashi. Hiro Mashima is storyboarding the film and serving as Executive Producer.

The confirmed voice cast includes:

  • Natsu Dragneel: Tetsuya Kakihara
  • Lucy Heartfilia: Aya Hirano
  • Happy: Rie Kugimiya
  • Gray Fullbuster: Yuichi Nakamura
  • Erza Scarlet: Sayaka Ohara
  • Wendy: Satomi Satou
  • Charles: Yui Horie

Fairy Tail Dragon Cry was officially announced in the pages of Kodansha’s Weekly Shonen Magazine in its May 2015 issue, though an official title wasn’t attached at the time. In March, the magazine reconfirmed that a Fairy Tail anime project was in the works.

The Fairy Tail anime is based on Hiro Mashima’s manga of the same name. Shinji Ishihira (Log Horizon, Super Lovers) directed the series at A-1 Pictures and Satelight, with Aoi Yamamoto (Re-Kan!, On the Way to a Smile – Episode Denzel: Final Fantasy VII) providing character designs. Masashi Sogo (Bleach, The Prince of Tennis) was in charge of series composition.

Funimation currently holds the domestic rights to the Fairy Tail anime, while Kodansha Comics USA releases the manga. Funimation describes the show as:

Across the Fiore kingdom, wizards join guilds and make their pay by filling magical needs—but one guild has a reputation as the roughest, rowdiest, most dangerous of all: Fairy Tail!

When four young Fairy Tail members unite, their bond is forged by a power found in neither muscle nor magic and grows stronger with every mission. Whatever you do, don’t mess with these friends or you’ll get a taste of Natsu’s flaming fist or Gray’s ice hammer, suffer a painful blow from one of Lucy’s celestial spirits or catch the edge of Erza’s mighty blade! Whether they’re stopping demons from devastating the world or wrestling in the mess hall, this mystical team manages to inflict as much damage to their rivals as they do to the surrounding area!

A key visual, two promo videos, and numerous character visuals were unveiled to promote the feature. You can check it out below:

Promo Videos

Key Visual

Character Visuals

Returning Characters

Film-Exclusive Characters

Source: Comic Natalie