News Reporting

“Glitter Force” Title Changes Hands, From Saban Brands to Toei

Written By Samantha Ferreira June 1, 2017

I guess Glitter Force is here to stay, albeit in a different way.

As of May 24, Saban Brands’ trademark for Glitter Force no longer belongs to them. The brand has since been transferred to Toei Animation.

Glitter Force is an adaptation of magical girl series Smile PreCure!. The series, which was promoted by Saban from 2012 – 2013, made its début as a “Netflix Original” in December 2014. Two twenty-episode seasons were released on Netflix, with the most recent batch hitting on August 26, 2016.

Smile Precure! originally debuted on Japanese TV in 2012. The series, which ran for 48 episodes, was directed by Takashi Otsuka at Toei Animation. Shoji Yonemura (Parasyte -the maxim-, Glass Fleet) handled series composition, while Toshie Kawamurs (Karneval, Yes! Precure 5) provided character designs.

The most recent entry in the Precure franchise, Kirakira ☆ Precure a la Mode, made its début on Japanese TV on February 5. The series will receive a theatrical film, which opens in October.

Source: Anime News Network

Filed Under: News Reporting

Tag(s): business, glitter force, licensing, saban, smile precure, Toei Animation

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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