The publishing world is getting a bit more interesting this July.

Earlier today, Kadokawa Corporation announced that they will make their North American debut at Anime Expo 2017. In a press release, the publisher revealed that they will unveil new titles at the convention, as well as “new movie material.”

Kadokawa will host a booth in the show’s dealer’s room (#1206). According to the release, the booth will host two stage shows per day, along with autograph signing sessions with guests. As of press time, specific guests haven’t been named, though the presser notes that “directors [and] creators” will be included.

In addition to the signings and stage shows, Kadokawa will sell merchandise at their booth. Their planned slate includes event-exclusive T-Shirts for Lucky Star (10th Anniversary) and No Game, No Life, along with merch for Re:Zero and KonoSuba.

Kadokawa Corporation is a child company of Kadokawa Dwango Corporation, and has been in operation since 1954. The organization holds numerous prominent subsidiaries, including ASCII Media Works, Media Factory, Enterbrain, and Dark Souls creators From Software. In the west, the company holds a majority stake in publisher Yen Press.

In the anime world, Kadokawa’s had a hand in numerous prominent anime properties, including The Melancholy of Haruhi SuzumiyaThe Girl Who Leapt Through Time, and Neon Genesis Evangelion.

Kadokawa underwent a corporate restructuring in 2015, which saw several core brands dissolved and a mass consolidation of staff.

Source: Kadokawa Corporation (Press Release)