News Reporting

Anime Industry Rakes in 2.9 Trillion Yen in 2016


The industry’s going great right now… here’s where my unease starts to set in.

Anime industry group The Association of Japanese Animations (AJA, henceforth) announced that the anime industry managed to earn a record 2.9 trillion yen ($25,469,427,903.95 USD) in 2016.

Revenues were measured across nine lines of business, which include home video, TV shows, films, and overseas distribution. The AJA reports that overseas distribution, which includes theatrical films and home video in markets outside of Japan, was the largest contributor to the record revenues. Overseas sales amounted to 767.6 billion yen ($6,741,494,089.34 USD) overall.

The second biggest driver, character goods and march, accounted for 562.7 billion yen ($4,941,990,672.84 USD) in overall sales.

This is the first time that the AJA has recorded a two-trillion yen return in a calendar year. According to the AJA, growth primarily came from increased diversification in ways to consume Japanese animation, in both domestic and overseas markets. Events like live concerts, voice actor presentations, and blockbuster films like Your Name. were all cited as drivers.

AJA vice-committee chairman Hiromichi Masuda was bullish on the overseas market, noting that increased inroads to these regions could feasibly lead to further growth going forward.

The AJA is an industry group that represents roughly one hundred production companies.

Source: NHK News World

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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