TV Tokyo LogoDid someone say “licensing”?

Earlier today, TV Tokyo announced that they will establish a “license business division” on June 27.

The branch, which is being started as part of a restructuring effort, will aim to handle licensing business for the organization. In addition, the arm will be tasked with increasing licensing revenues, with an emphasis on foreign distribution. The

The license business division will have three core arms:

  • Content Business
  • Animation
  • International Planning

According to the article, TV Tokyo aims to establish a new “axis” of business through the International Planning division, as TV Tokyo regards this as the next generation of the industry. The plan specifically mentions China as a major focus. As anime has played a major role in the past, the anime division’s activities will be closely watched by TV Tokyo going forward.

Yukio Kawasaki, who heads up TV Tokyo’s anime division, will helm the new division. Yūichi Oshida, who’s in charge of TV Tokyo Communications, will shift to the anime division, replacing Kawasaki.

TV Tokyo was founded by the Japan Society for the Promotion of Science in 1951. The network hosted its first broadcast on April 1, 1964. The organization has since gone on to control eleven networks, in addition to its analog and digital TV stations. Through its history, TV Tokyo has broadcasted and distributed hundreds of anime titles, including Aikatsu!, Naruto, Neon Genesis Evangelion, Pokémon, and Re:Zero − Starting Life in Another World.

Source: Animation Business Info