Shirobako - Ema and Ai discuss a task at Ema's desk.

News Reporting

New Shirobako Animation Appears in Four New “dAnime Store” Ads


It’s time for a few new glimpses into the world of Musani Animation… and blatant product placement.

On August 6, mobile provider DoCoMo started streaming four new TV spots for their dAnime Store service. The ads, which star the Shirobako crew, see several core cast members reprising their roles from the show, as they talk up the dAnime Store service.

In this case, the four spots trace a miniature storyline, which deals with the meta topic of being a TV spot that is going through the process of producing the TV spot.

Much like the two previous promos, this spot includes several new animation cuts by P.A. Works.

You can check these out below:

TV Spot Production Chapter

https://www.youtube.com/watch?v=pOR2VtpDHdg

Production Decision Chapter

https://www.youtube.com/watch?v=L_sy8wihu3g

Second TV Spot Production Chapter

https://www.youtube.com/watch?v=zuoMoU6YIt0

Final TV Spot Meeting Chapter

https://www.youtube.com/watch?v=EjtI9xRf01Y

Shirobako is an original project from studio P.A. Works, which first aired in the Fall 2014 broadcast season. Tsutomu Mizushima (Genshiken, Prison School) directed the show at P.A. Works, with Noriko Morishima (Cat Planet Cuties, Super Seisyun Brothers) providing character designs. Michiko Yokote (Genshiken, ReLIFE) was in charge of series composition for the title.

Musashi Border × SHIROBAKO Spring Festival Fan Event VisualOn April 28, P.A. Works announced that a Shirobako movie is in the works, which will bring the core cast and crew back together. The film will tell an all-new story, which continues Aoi Miyamori’s journey toward becoming a producer.

Sentai Filmworks currently holds the domestic rights to the Shirobako anime. They describe the series as:

After making an animated film together in high school, Aoi and her friends Shizuka, Ema, Misa, and Midori made a promise to each other: to all get jobs in the anime industry and someday work together again.

Two years later, Aoi is learning that working as a production assistant at a small animation studio is far more demanding than she ever imagined, and Shizuka’s aspiring career as a voice actor involves more time waiting tables than recording.

Meanwhile, Ema’s slowly making a name for herself as a key animator, Misa’s moved from 2D to 3D and now works in computer graphics, and screenwriting hopeful Midori is lagging furthest behind, still looking for her first big break. But are they ready to give up on their dreams just yet? No way! Because while anime may come from inspiration, in the end it’s the ones who’re willing to put in the perspiration that make their dreams real in Shirobako!

Source: Otakomu

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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