Close-up of a girl with red hair, who smiles at the camera.


Anime Herald’s Great Rebranding, and Did Someone Say Merch?

My fellow anime fans, good afternoon.

It gives me great pleasure to announce that Anime Herald has taken another step in its grand transformation. I’m pleased to announce that we’ve relaunched our publication with a new look, from top to bottom.

The new logo, designed by the amazing Katy Castillo (@HarleyGin on Twitter, editor-in-chief at Yatta-Tachi) who crafted a new look that’s equal parts playful and professional—just like our mascot, Hera.

Text: "Anime Herald"

Speaking of Hera: she’s gotten a glow-up, herself, with a brand new design by amazing artist MeltyRice (@MeltyRice on Twitter). Her coloring especially evokes Hera’s friendly and bold personality. We couldn’t be happier.

An orange-haired girl in a school uniform smiles as she flashes a peace sign at the camera. Her hair is tied with a red ribbon, and she's wearing a dark school uniform with red tie and red armband.

Now, I’m sure you’re thinking “that design’s pretty amazing. I’d like that on a shirt!”, and praying that some unscrupulous Twitter bot will turn that into a reality.

Thankfully, you don’t need to worry about the latter part, because today, we’re proud to announce that we’ve opened the official Anime Herald store. We’ve partnered with the folks at TeePublic, who are helping us offer all manner of great items, from T-shirts, to hoodies, to stickers. Every dollar we raise through the store will help us to elevate new voices and produce more outstanding articles.

A laptop sticker, two T-shirts, a coffee mug, a notebook, and a tote bag bearing the Anime Herald brand.

There will a lot more coming over the next year, but as Lao Tzu famously said, “a journey of a thousand miles must begin with a single step.”

Anime Herald is now in its twelfth year of operation – and we’ve traveled many thousands of these proverbial miles; we’ve grown from a small personal blog, to a news organization, to the special-interest publication you see today. We’ve elevated countless voices in our time here, and our team has steadily grown to an amazing group of editors, columnists, and more. And, really, when I stop to think about it, I’m in awe.

I’d like to offer my deepest thanks again to Katy Castillo and MeltyRice, who did nothing short of stellar work on the logo and Hera-chan’s design, and to Editor-at-Large Lydia Rivers, who did so much of the image compositing work for our product designs.

Likewise, I’d like to offer my eternal gratitude to our backers, who have helped us to get as far as we have, and keep enabling us to be our very best, day in and day out. We wouldn’t be here without you, and we will continue to deliver on our promises.

Here’s to the twelve years of Anime Herald that we have shared together, and to the next twelve to come!

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

Anime Herald

Support Anime Herald

Anime Herald is brought to you through our Patrons and Ko-fi supporters. Consider backing us for as little as $1 a month to help us keep the site ad-free and pay a fair rate to our writers.

Patrons and backers can access several benefits, including Early Article Access, our members-only Discord, and the ability to suggest articles for our team to write on your behalf.

Latest Posts


The Apothecary Diaries: Unmasking Mysteries With Maomao, The Sherlockian Kitty

Elementary, my dear reader, for in the hallowed halls of deduction, Maomao pursues clues and unmasks mysteries with a feline grace that is truly enchanting. The Apothecary Diaries, with its spellbinding narrative and formidable protagonist, invites us to reflect on the echoes of the past and to release that indomitable spirit that resonates across time and borders.

By Beatrix Kondo