Blue Ocean Industry

Editorials

The So-Called Crappy Customers

Over the past year or so, you’ve heard me talking about disruptive products. More specifically, you’ve heard me describe them as “crappy products for crappy customers.” While I’ve gone into detail about the “crappy products” end of things, I’ve rarely delved into the notion of a “crappy customer.” In the business world, customers are often […]

By Samantha Ferreira

Anime Herald

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