We, at Anime Herald are a US-based news organization. We follow strict journalistic practices for attribution of our sources, and we strive to deliver an accurate albeit enjoyable commentary on shows through our reviews.
As you may have noticed, we often supplement our work with key visuals, images, and screenshots to act as aids in our commentary and delivery. We take care to attribute sources where available, and attempt to link single images and video to their proper rights-holders.
As a US-based organization, Anime Herald is able to do this under the rights of Fair Use, which allow excerpts and reproduction for the purposes of reporting, comment, criticism, and teaching.
Unfortunately, we do receive requests to take down material from time to time. While we try to work with the opposing parties in cases like these, we will stand up to groups who try to bully us into submission.
We are protected in our usage by Fair Use laws, though as content creators ourselves, we understand the value of copyright law as a means of protecting one’s hard work and creations. It’s a delicate balance, and something that we, ourselves understand very well.
The full text of the law, as provided by the US copyright office, can be found below:
§ 107 . Limitations on exclusive rights: Fair use
Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include—
(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
(2) the nature of the copyrighted work;
(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
(4) the effect of the use upon the potential market for or value of the copyrighted work.
The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors.