Editorials

IDA Promotes Cat Shit One With Raffle


Earlier tonight, I received a letter from IDA Entertainment, regarding Cat Shit One. Apparently, the company is hosting a promotion for their DVD and Blu-ray releases of Cat Shit One. Customers that purchase the title between now and next Monday can enter to win a figure set based on the title.


This is one of those little things that makes a tough pill easier to swallow. Providing an incentive like this is an interesting take, as it provides something of real value to fans, while also promoting the product to those who are on the fence. Whether it will work or not remains to be seen. $20 for a 30-minute feature is still steep, and a lot of fans are loath to spend $50 on a 13-episode set. However, it is always nice to see organizations try to promote via alternative means.

Update: 2/22/2011: Unfortunately, I spoke a bit too soon it seems. About 30 minutes ago, I received a follow-up e-mail stating that, due to an undisclosed reason, they will be unable to proceed with the raffle. I’ve honored their request by removing links to the former contest page from this post.
About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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