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Examining the Results of Anime Herald’s Spring 2023 Reader Survey


From May 23 through June 10, 2023, Anime Herald conducted their first regular reader survey. This fourteen-question poll asked readers and patrons to provide their opinions on Anime Herald’s operations and transparency, as well as what they’d like to see from us going forward.

This report aims to provide a brief overview of the results, and indicate how this will influence our operations in the coming year.

Note: For purposes of reporting, all scores are on a 1-5 scale, with 1 being the lowest, and 5 being the highest.

Content

Overall, respondents were positive when discussing both the variety and quality of articles.

When asked about the variety of our content, respondents gave Anime Herald’s offerings a 4.375, overall. When asked about the quality of our content, respondents delivered a resoundingly positive 4.75 average. In both questions, no response was under a 4, indicating overall satisfaction on both ends.

On questions of frequency of publication, respondents were generally positive, with an average score of 4.375. Of these, though, 12.5% of those who responded with a 3 or lower, indicating that there is a desire to see Anime Herald publishing more content over the week.

Text: On a scale of 1-5, how satisfied are you with the frequency that Anime Herald publishes new articles?

3: 12.5%
4: 37.5%
5: 50%

Transparency

Responses to questions about Anime Herald’s overall transparency were universally positive. 87.5% of all survey-takers were the maximum 5, with an average score of 4.875. Unfortunately, only 75% were aware that we had released a detailed financial report, indicating that we will need to make a greater effort to raise awareness for our next report.

Did you know Anime Herald published an end-of-year financial report?

Yes: 75%
No: 25%

Those who had read the report, though, gave universally approving scores, with a perfect 5.0, and 100% expressing a desire to see us continue issuing reports going forward.

Survey Comments And Requests

At the end of the survey, we asked readers about content they would like to see on Anime Herald in the future. Specific requests included a desire to see more content about the history of anime and its fandom, as well as more deeper show analyses.

Both requests will be addressed over the course of our upcoming content approval rounds.

Moreover, Samantha Ferreira has agreed to begin contributing an irregular history column starting on June 17, 2023. This will explore elements of the North American anime fandom and industry, which will focus on specific events or milestones. The first installment will explore Fanta’s Zine, the official magazine of the Cartoon/Fantasy Organization.

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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