News Reporting

Avex Pictures Acquires Game Developer Ixtl


For Avex, this news is simply Luv-ly.

Earlier today, game developer and animation studio Ixtl announced that they were acquired by Avex Pictures. Avex acquired a controlling 90% stake in Ixtl, making the studio a subsidiary of Avex Pictures. According to the announcement, Avex Pictures picked up Ixtl with the intent to grow its presence in the gaming industry. Avex seeks to cultivate and leverage Ixtl’s expansive library to gain a foothold.

Prior to the acquisition, the ownership breakdown was as follows:

  • Ixtl CEO Takashi Nakanishi (60%)
  • Nippon Cultural Broadcasting (20%)
  • Good Smile held (20%).

Avex purchased the entire stakes of Nippon Cultural Broadcasting and Good Smile, as well as most of Nakanishi’s stake.

As of press time, Nakanishi holds a 10% stake in Ixtl, and will continue to work as CEO of the organization.

This isn’t Avex’s first exposure to Ixtl’s brands or the organization as a whole. In the past, Avex distributed many products from the studio, including home video releases, music CDs, and game software.

Ixtl was founded in 2011, as a rights management property for game developer Age. In particular, the company was formed to manage the Muv-Luv franchise. Since Ixtl’s founding, Muv-Luv has gone on to spawn numerous spinoffs, sequel projects, and adaptations including Schwarzes Marken and Muv-Luv Alternative: Total Eclipse.

The publisher completed a successful Kickstarter in 2015, which funded English localizations of their games. The last game hit retailers in July 2016.

Sources: Animation Business Journal, Anime News Network

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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