News Reporting

Kadokawa, Sammy, & Ultra Super Pictures Create New Anime Studio “Engi”


It looks like a new challenger has appeared in the anime market.

Engi Studio Logo

On June 1, Sammy announced that they are joining forces with Kadokawa and Ultra Super Pictures to create a new studio, called “Engi.” The new studio will be tasked with producing animation for the three companies, which will be used in TV and films, as well as video game promotions and pachislot machines.

According to Sammy, Kadokawa owns 53% of the company, Sammy holds 40%, and Ultra Super Pictures has possession of 5%. Tohru Kajio will serve as the President and Representative Director of the organization. Other board members include:

  • Hiroshi Horiuchi (Kadokawa)
  • Takeshi Kikuchi (Kadokawa)
  • Ken’ichi Tokumura (Sammy)
  • Shun’ichi Okabe (Glovision)

The organization will launch with 100 million yen ($910,375.78 USD) in capital, and will be located at Tokyo’s Integral Tower.

Source: Otakomu, Sammy

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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