Today marks a new chapter in KanColle‘s march toward total domination of the hearts and minds of the public. A couple of weeks ago, they captured the food sources with a Pizza Hut promotion. Yesterday, they took over commerce by joining with Lawson convenience stores.

Today? The KanColle girls are going straight for the medical supplies.

Medical product manufacturer Hakujuji launched a promotion with KanColle. Through the campaign, fans can enter drawings to win KanColle merchandise by scanning purchased Hakujuji goods with a smartphone app. Prizes will include face towels, tote bags, T-shirts, and vacuüm flasks.

In addition, Hakujuji will give away five KanColle-branded first aid kits via Twitter contests.

KanColle Hakujiji First Aid Kit 001

New key art of Ikazuchi, Inazuma, and Fubuki were produced to promote the collaboration.

Source: Hakujuji (via Crunchyroll)