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Ghost in the Shell And Sony Come Together To Push HDTVs

While the live-action Ghost in the Shell flick has been making waves in the west, what with ScarJo taking the lead role and numerous major players entering the fray, another entry into the series is due to hit in just over a week.

Ghost in the Shell: New Movie Edition hits Japanese theaters on June 20, and the marketing blitz is in full swing. The most recent promotion marries the film to Sony’s Bravia X9300C line of 4K televisions.

The advertisement features clips from the upcoming film, mixed with advertisement copy. Staff commentary is peppered through the ad, which boasts about the advantages of the 4K display format. Specifically, the comments mention how the format allows for better contrasts between light and dark, as well as its benefits in realizing 3D CGI animation.

Ghost in the Shell: New Movie Edition will open in 105 Japanese theaters on June 20. The film will be a prequel to the franchise that aims to explain the origin of Public Security Section 9, while fleshing out Motoko Kusanagi’s past.

To date, two key visuals and a formal promo video were released, which you can check out below:

Key Visuals

Promo Video

Source: Anime! Anime!

About the author

Samantha Ferreira

Samantha Ferreira is Anime Herald’s founder and editor-in-chief. A Rhode Island native, Samantha has been an anime fan since 1992, and an active member of the anime press since 2002, when she began working as a reviewer for Anime Dream. She launched Anime Herald in 2010, and continues to oversee its operations to this day. Outside of journalism, Samantha actively studies the history of the North American anime fandom and industry, with a particular focus on the 2000s anime boom and bust. She’s a huge fan of all things Sakura Wars, and maintains series fansite Combat Revue Review when she has free time available. When not in the Anime Herald Discord, Samantha can typically be found on Bluesky.

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