Talk about your a shock to hit your weekend reading… or rather a strike!

Earlier today, Amazon killed off its Anime Strike streaming channel. Though the channel’s website is still active, all “Anime Strike Exclusive” titles are now showing up as accessible for regular Amazon Prime members. Moreover, the platform’s Facebook and Twitter channels have been shut down.

We’ve reached out to Amazon for comment on the situation. An Amazon spokesperson commented on the matter, stating:

We have decided to move the curated catalogs of Anime Strike and Heera into Prime Video so that more customers can enjoy this content as part of their Prime membership.

Anime Strike officially launched in January 2017. The platform, was exclusive to Amazon Prime members in the United States, and cost $4.99 per month on top of normal Prime fees. The platform quickly became the home for all Amazon-exclusive anime content through 2017 in the region. This includes shows from the NoitaminA and Animeism blocks, as well as numerous shows from publisher Sentai Filmworks.

Source: Twitter (LaurenInSpace), Twitter (erasuterism), Twitter (HosannaEx) – Thanks to L.B. Bryant for the tip!

Update 9:44AM Eastern: Forbes‘s Lauren Orsini received a response from an Amazon spokesperson:

We have decided to move the curated catalogs of Anime Strike and Heera into Prime Video so that more customers can enjoy this content as part of their Prime membership.
Update 10:44AM Eastern: We received a comment from an Amazon spokesperson, and updated the main article accordingly.