Insights and obervations from someone who has been there and back again
This year, the FUNimation panel could be defined by two simple words: “Fan appreciation.” Basically, in addition to the normal flow of release date announcements and new title reveals, the FUNimation crew unveiled what was, without a doubt, the most unusual and unsettling ways of creating brand attachment in a public forum. Fan Appreciation segments [...]
Before we continue our conversation on potential paths to Blue Oceans, I’d like to recap the previous chapter. In the last chapter, I kicked off the conversation by explaining that looking at a market with a new perspective can create a new channel into uncontested market space. These perspectives aren’t overly complicated, and include the [...]
Before we begin sketching out the completed strategy canvas, we should first begin by deciding which direction we want to pursue. In Blue Ocean thinking, there are a number of potential avenues to follow, all of which can, and would certainly generate a new and uncontested pool of customers. These avenues include the following: Looking [...]
Tonight’s piece is a quasi-response to a question posed by RawMeatCowboy from Anime Your Way. He’s a great fellow whose passion for anime knows no bounds. Over the decades, the anime industry has gone through a number of changes. As time has gone by, countless trends and fads have flickered across screens, both large and [...]
2010 In America: FUNmation announced the theatrical release dates for Mamoru Hosoda’s Summer Wars. the film will open in the following locations: December 3-8: Siskel Film Center in Chicago, IL December 10-16: AMC Covina 30 in Los Angeles, CA December 24-30: Landmark Bridge Theater in San Francisco, CA December 29-January 4: IFC Center in New [...]
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Thoughts: Anime Industry Posts $200 Mil For 2009
As most know by now, ICv2 put out the latest numbers for the industry yesterday. They give an estimate of about $160-200 million in total sales for the industry. That’s not just FUNimation, not just Viz, not just Section23. That’s the entire anime industry in North America. I’ll let that sink in for a minute. [...]